Resources - George Kapernaros

Vital Parts Of An Email – Every Marketer Needs To Know

Writing an email might be a bit more complex than you think. So, how hard can writing an email be? Email marketing is not the

George Kapernaros December 4, 2021

How To Build A High-performing Personalized Welcome Email Flow

Nowadays, you Google something once and next thing you know, you see it everywhere. Newsflash: The exact same thing happens to your email subscribers. So, can

George Kapernaros November 21, 2021

Increase Your Sales With Targeted Email Marketing

Targeted Email Marketing is one of the best marketing channels to build lasting relationships with your customers and increase the sales of your eCommerce brand.

George Kapernaros November 21, 2021

How To Use 17 Proven Cognitive Biases For Persuasion & More Conversions

How to use cognitive biases for persuasion & more conversions, aka, a modern introduction to ethical brain-hacking for marketers tired of “bro-science” persuasion. “George, uh,

George Kapernaros January 6, 2021

A simple SEO Checklist For Your Ecommerce Product Page

No. SEO for your e-commerce product page does not have to be complicated, hard, or time-consuming. Here’s what to do. “But wait, George. My SEO

George Kapernaros November 23, 2020

Ανάλυση RFM των πελατών του ηλεκτρονικού σας καταστήματος

Tέλος οι “αρπαχτές” με τυχαιους πελάτες. Βρείτε σε ποιους πελάτες αξίζει να επενδύσετε με μία ανάλυση RFM της βάσης δεδομένων του ηλεκτρονικού σας καταστήματος. “Περίμενε,

George Kapernaros October 23, 2020

How To Do An RFM Analysis Of Your E-Commerce Customer Database

Stop having one-night stands with your customers. Marry the best ones with an RFM analysis of your e-commerce customer database. “But wait, George. So, you mean

George Kapernaros October 22, 2020

E-Commerce Marketing Strategy: The Ultimate Resource For SMEs And Entrepreneurs.

This is the ultimate e-commerce marketing strategy resource for SMEs and entrepreneurs. No pitch, nothing to sell. 8727 words, yours free to enjoy. “But wait,

George Kapernaros October 14, 2020

COVID-19: Can you fight a virus with a slogan?

Let’s not kid ourselves. While health workers staff the front lines, fighting to save lives, many of us keep ourselves busy with updating our Twitter.

George Kapernaros June 7, 2020

Dumb Marketing #2 Direct Response Titan vs FTC

What happens when you try to sell miracle cures? Simple. You get sued.

George Kapernaros December 22, 2019

Dumb Marketing #1 Burger King (& Friends)

World’s most dangerous: Pretentious creatives with a budget.

George Kapernaros December 15, 2019

197 E-Commerce Product Launches Later: Screw Best Practices.

Because Best Practices = Common Practices = Sh*t Everybody Else Does.

George Kapernaros December 14, 2019

Resources for Better Marketing.

The Perfect Ecommerce Product Page

Legal Supplement Funnels

Webinar: Advanced Creative Optimization

How to Sway Public Opinion

The Big Idea, explained simply.

Featured Resource:

The Ultimate E-Commerce Marketing Strategy Resource For SMEs And Entrepreneurs.

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