I’m a practitioner, but I’m also a voracious reader. Download my notes, tools, and thoughts on various topics and put them to work immediately.
The exact layout a page needs to get as many conversions as possible.
The ultimate FTC/FDA resource for burned supplement marketers.
How to make ads that sell without looking ugly.
Applying the O.C.E.A.N personality model to marketing campaigns.
A laid-back guide to the Big Idea for the modern marketer. Perfect if old, dusty ad books didn't do it for you.
No pitch, nothing to sell. 8727 words of actionable content yours free to enjoy. Just let me know where to send it.
We document what we do, observe, and learn in advertising, e-commerce, and mass communication.
How to use cognitive biases for persuasion & more conversions, aka, a modern introduction to ethical brain-hacking for marketers tired of “bro-science” persuasion. “George, uh,
No. SEO for your e-commerce product page does not have to be complicated, hard, or time-consuming. Here’s what to do. “But wait, George. My SEO
Tέλος οι “αρπαχτές” με τυχαιους πελάτες. Βρείτε σε ποιους πελάτες αξίζει να επενδύσετε με μία ανάλυση RFM της βάσης δεδομένων του ηλεκτρονικού σας καταστήματος. “Περίμενε,
Stop having one-night stands with your customers. Marry the best ones with an RFM analysis of your e-commerce customer database. “But wait, George. So, you mean
This is the ultimate e-commerce marketing strategy resource for SMEs and entrepreneurs. No pitch, nothing to sell. 8727 words, yours free to enjoy. “But wait,
Let’s not kid ourselves. While health workers staff the front lines, fighting to save lives, many of us keep ourselves busy with updating our Twitter.
What happens when you try to sell miracle cures? Simple. You get sued.
World’s most dangerous: Pretentious creatives with a budget.
Because Best Practices = Common Practices = Sh*t Everybody Else Does.
Download a step-by-step overview of everything you need to know about marketing supplements in the US.
Are you ready to apply the same methodologies and tricks used by advanced PR firms?
If dusty advertising tomes left you scratching your head on what the big idea is, then this is perfect for you.