Resources for Better Marketing.

I’m a practitioner, but I’m also a voracious reader. Download my notes, tools, and thoughts on various topics and put them to work immediately.

The Perfect Ecommerce Product Page

The exact layout a page needs to get as many conversions as possible.

Legal Supplement Funnels

The ultimate FTC/FDA resource for burned supplement marketers.

Webinar: Advanced Creative Optimization

How to make ads that sell without looking ugly.

How to Sway Public Opinion

Applying the O.C.E.A.N personality model to marketing campaigns.

The Big Idea, explained simply.

A laid-back guide to the Big Idea for the modern marketer. Perfect if old, dusty ad books didn't do it for you.

Featured Resource:

The Ultimate E-Commerce Marketing Strategy Resource For SMEs And Entrepreneurs.

No pitch, nothing to sell. 8727 words of actionable content yours free to enjoy. Just let me know where to send it.

Not Ready Yet? Check The Blog.

We document what we do, observe, and learn in advertising, e-commerce, and mass communication. 

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Stop worrying about Compliance.

Download a step-by-step overview of everything you need to know about marketing supplements in the US.

There is a better way to persuade people.

Are you ready to apply the same methodologies and tricks used by advanced PR firms?

Possibly The Clearest Big Idea Explanation Ever.

If dusty advertising tomes left you scratching your head on what the big idea is, then this is perfect for you.