FREE ONLINE TRAINING
Advanced Creative Optimization
Learn how to create e-commerce ads that brand and sell (without looking ugly).
EXPECTED OUTCOMES
What you will Learn
- Analysis and frame-by-frame breakdown of 2 multi-million e-commerce ad case studies.
- The 3 optimization pillars of advertising creative.
- Fundamentals of conversion theory & how to apply the Fogg Behavioral Model to advertising.
- When and how to integrate brand symbols.
- The creative story arc of the future (this will work in 2030).
- The persuasive power of demonstration.
- How to use ego-morphing to grow affinity, loyalty, and sales.
- Mobile-first principles you can no longer afford to ignore.
- The power of sound (and sound off).
- How to use framing to heighten tension, get attention, and make your ads interesting.
- Plus a lot more!
Meet Your Host
- Ex. Marketing Director @ divbrands.io
- Facebook Blueprint certified Creative Strategist (level: advanced).
- CXL certified Conversion Rate Optimizer
- Has led globally distributed creative and marketing teams.
- Over 200 e-commerce product launches to date.

GEORGE KAPERNAROS
FREE ONLINE TRAINING
Advanced Creative Optimization
Learn how to create e-commerce ads that brand and sell.
PREVIEW SLIDES
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No pitch. Nothing to sell. On-demand webinar yours free to enjoy.