An amazing 27768 sends were skipped on just the first cart abandonment email alone – which, as you may recall, was earning our client an exceptional 5.72$ per recipient, for a total of 158,832.96$. Of course, some flows were skipped due to other reasons. But the vast majority, north of 90%, were skipped because of smart-sending.
This little technical error caused our client to miss out on serious revenue. Revenue we recovered in an instant by making the flow’s sending rules compatible with our client’s one-email-a-day sending strategy.