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FREE ONLINE TRAINING

Advanced Creative Optimization

Learn how to create e-commerce ads that brand and sell (without looking ugly).

EXPECTED OUTCOMES

MORE SALES

Get up to an amazing 50% increase in your advertising's estimated action rate.

LOWER AD COST

Lower your advertising cost dramatically by improving creative quality and relevance.

EASY PRODUCTION

Learn easy scene "recipes" you can use in a day or two — and start driving sales immediately.

What you will Learn

  • Analysis and frame-by-frame breakdown of 2 multi-million e-commerce ad case studies.
  • The 3 optimization pillars of advertising creative. 
  • Fundamentals of conversion theory & how to apply the Fogg Behavioral Model to advertising.
  • When and how to integrate brand symbols.
  • The creative story arc of the future (this will work in 2030).
  • The persuasive power of demonstration.
  • How to use ego-morphing to grow affinity, loyalty, and sales.
  • Mobile-first principles you can no longer afford to ignore.
  • The power of sound (and sound off).
  • How to use framing to heighten tension, get attention, and make your ads interesting. 
  • Plus a lot more!
 

Meet Your Host

  • Ex. Marketing Director @ divbrands.io
  • Facebook Blueprint certified Creative Strategist (level: advanced).
  • CXL certified Conversion Rate Optimizer
  • Has led globally distributed creative and marketing teams.
  • Over 200 e-commerce product launches to date.
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GEORGE KAPERNAROS

FREE ONLINE TRAINING

Advanced Creative Optimization

Learn how to create e-commerce ads that brand and sell.

PREVIEW SLIDES

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No pitch. Nothing to sell. On-demand webinar yours free to enjoy.