How To Use 17 Proven Cognitive Biases For Persuasion & More Conversions

How to use cognitive biases for persuasion & more conversions, aka, a modern introduction to ethical brain-hacking for marketers tired of “bro-science” persuasion.  “George, uh, what’s a cognitive bias again?”  … Glad you asked. A cognitive bias is a consistent and therefore exploitable error in human judgment that’s proven by science. A built-in, decision-making flaw.

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A simple SEO Checklist For Your Ecommerce Product Page

No. SEO for your e-commerce product page does not have to be complicated, hard, or time-consuming. Here’s what to do. “But wait, George. My SEO Expert told me I need to find x, y, and z such that x³+y³+z³=k, for each k from 1 to 100, then spin the Wheel of Mayhem, go up the

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Ανάλυση RFM των πελατών του ηλεκτρονικού σας καταστήματος

Tέλος οι “αρπαχτές” με τυχαιους πελάτες. Βρείτε σε ποιους πελάτες αξίζει να επενδύσετε με μία ανάλυση RFM της βάσης δεδομένων του ηλεκτρονικού σας καταστήματος.  “Περίμενε, Γιώργο. Εννοείς πώς η βάση δεδομένων των παραγγελιών δεν είναι απλά για να στέλνουμε τα σωστά προϊόντα στη σωστή διεύθυνση;” Μερικά από τα πράγματα που θα μάθετε: Τι είναι αυτή η

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How To Do An RFM Analysis Of Your E-Commerce Customer Database

Stop having one-night stands with your customers. Marry the best ones with an RFM analysis of your e-commerce customer database. “But wait, George. So, you mean our order data is not just about making sure we send the right products to the right address?” Some of the things you’ll learn: What is this “RFM analysis” I’m

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COVID-19: Can you fight a virus with a slogan?

Let’s not kid ourselves. While health workers staff the front lines, fighting to save lives, many of us keep ourselves busy with updating our Twitter. “But wait, George. Isn’t this what marketers do these days? Because Bob the Manager wants me to post three times a day to create a “buzz” around our lockdown special.

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