Writing an email might be a bit more complex than you think. So, how hard can writing an email be? Email marketing is not the same as emailing your friends. There are vital parts of an email that every e-commerce marketer needs to know about. Believe it or not, these can make or break your
Nowadays, you Google something once and next thing you know, you see it everywhere. Newsflash: The exact same thing happens to your email subscribers. So, can you really afford to keep welcoming them with generic emails? 🤔 Consumers are changing. So must your email marketing program. Keep reading for a step-by-step guide on building a high-performing
Targeted Email Marketing is one of the best marketing channels to build lasting relationships with your customers and increase the sales of your eCommerce brand. “Um, why should I use targeted marketing again?” Great question. Here is why. Customers truly love it when they get personalized messages from brands. Don’t believe us? Well, the numbers don’t
How to use cognitive biases for persuasion & more conversions, aka, a modern introduction to ethical brain-hacking for marketers tired of “bro-science” persuasion. “George, uh, what’s a cognitive bias again?” … Glad you asked. A cognitive bias is a consistent and therefore exploitable error in human judgment that’s proven by science. A built-in, decision-making flaw.
No. SEO for your e-commerce product page does not have to be complicated, hard, or time-consuming. Here’s what to do. “But wait, George. My SEO Expert told me I need to find x, y, and z such that x³+y³+z³=k, for each k from 1 to 100, then spin the Wheel of Mayhem, go up the
Tέλος οι “αρπαχτές” με τυχαιους πελάτες. Βρείτε σε ποιους πελάτες αξίζει να επενδύσετε με μία ανάλυση RFM της βάσης δεδομένων του ηλεκτρονικού σας καταστήματος. “Περίμενε, Γιώργο. Εννοείς πώς η βάση δεδομένων των παραγγελιών δεν είναι απλά για να στέλνουμε τα σωστά προϊόντα στη σωστή διεύθυνση;” Μερικά από τα πράγματα που θα μάθετε: Τι είναι αυτή η
Stop having one-night stands with your customers. Marry the best ones with an RFM analysis of your e-commerce customer database. “But wait, George. So, you mean our order data is not just about making sure we send the right products to the right address?” Some of the things you’ll learn: What is this “RFM analysis” I’m
This is the ultimate e-commerce marketing strategy resource for SMEs and entrepreneurs. No pitch, nothing to sell. 8727 words, yours free to enjoy. “But wait, George. So you mean e-commerce marketing is not just about pumping money into Facebook ads?” Some of the things you’ll learn: The only three growth levers of an e-commerce marketing
Let’s not kid ourselves. While health workers staff the front lines, fighting to save lives, many of us keep ourselves busy with updating our Twitter. “But wait, George. Isn’t this what marketers do these days? Because Bob the Manager wants me to post three times a day to create a “buzz” around our lockdown special.