Play the long game.

We help e-commerce brands win bigly, long-term through retention-first, behavioral marketing.

Trusted world-class expertise


How would you like to Grow?

Today I’m looking to …


Content Conversion Optimization

Squeeze more sales out of your e-commerce traffic with advanced, behavioral marketing content. Start with one sales-page or buy a full-funnel bundle that includes ads.


Advertising Creative That Brands & Sells

Get e-commerce advertising content that brands and sells without looking ugly. We got you covered for Facebook, Instagram, and YouTube. Super flexible packages.


Done-for-you Retention Marketing

The promise: 30% of your total e-commerce revenue will be email marketing when we’re done. We handle everything: Strategy, design, copywriting, and all technicalities.

We help launch and grow D2C companies.

Practical know-how forged by more than 200 e-commerce product launches, in multiple GEOs, and a lifetime’s worth of scientific direct response tests.


Hi! I’m George, owner of I’m eyebrow-deep in NDAs – and I take my clients’ trust very seriously. That said, here are some legal-friendly snippets of my bio:

  • I’ve been part of numerous multi-million marketing campaigns on Facebook, GDN, Youtube, Search, Pinterest, and Twitter.
  • Involved in more than 200 product launches spanning virtually all Tier 1 countries. 
  • I helped profitably grow a bootstrapped company to over 100 employees and contractors in less than 3 years.
  • I’ve led cross-functional, cross-cultural marketing and creative teams spread globally.
  • I’ve pioneered a market intelligence framework that shortens the gap between “idea” and “profitable advertising” without sacrificing creative integrity.
  • I’ve helped design, rollout, and manage an international, multi-language conversion rate optimization program.
  • Collaborated with HTTPool (largest international partner of the major media platforms) plus some of the biggest names in the industry, like Depesh Mandalia, the Linx Youtube agency and more. 

Hands-on Experience with your technology.

George Kapernaros Experienced In Klaviyo
George Kapernaros Experienced in Asana

Plus… Google Tag Manager – Google Optimize – Ahrefs – – Funnelytics – Active Campaign – Zapier – Integromat – JustUno – Trello – Monday – Nifty and many, many more.

Featured resource

The Ultimate E-Commerce Marketing Strategy Resource For SMEs And Entrepreneurs.

No pitch, nothing to sell. 8727 words of actionable content yours free to enjoy. Just let me know where to send it.

Got questions?

We got answers. Just ask. 

opportunity cost, noun, economics: “the loss of other alternatives when one alternative is chosen.”